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A Chinese perspective for internal marketing: A Review of the Literature and Suggestions for Future Research
Journal article titled "A Chinese perspective for internal marketing: A Review of the Literature and Suggestions for Future Research" published by John M. Pfau Library, California State University San Bernardino on 2018-06-30. The supplied excerpt contains no additional details beyond the title and publication metadata.
Categories: positive-progress, economy-and-trade
Generated scores
Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.
- Confidence
- 6/10
- Geographic reach
- 4/10
- Global importance
- 2/10
- Impact magnitude
- 2/10
- Positivity
- 6/10
- Urgency
- 1/10
Why it matters
The article surveys literature and offers directions for future research on internal marketing from a Chinese perspective.

