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A Chinese perspective for internal marketing: A Review of the Literature and Suggestions for Future Research

Journal article titled "A Chinese perspective for internal marketing: A Review of the Literature and Suggestions for Future Research" published by John M. Pfau Library, California State University San Bernardino on 2018-06-30. The supplied excerpt contains no additional details beyond the title and publication metadata.

Categories: positive-progress, economy-and-trade

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
6/10
Geographic reach
4/10
Global importance
2/10
Impact magnitude
2/10
Positivity
6/10
Urgency
1/10

Why it matters

The article surveys literature and offers directions for future research on internal marketing from a Chinese perspective.

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