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Assessment of impact of format of retail internationalization on consumer attitude

Proceedings article titled "Assessment of impact of format of retail internationalization on consumer attitude" published 2018-01-01 by Vilnius Gediminas Technical University. The supplied source data contains only the title, publisher, content type, and publication date with no additional details on methods, findings, or scope.

Žiema
Illustrative image: Žiema — Renatas/Wikimedia Commons, CC BY-SA 3.0

Categories: economy-and-trade

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
5/10
Geographic reach
1/10
Global importance
1/10
Impact magnitude
2/10
Positivity
5/10
Urgency
1/10

Why it matters

The article examines how the format of retail internationalization relates to consumer attitudes, which is relevant to researchers and practitioners interested in retail strategy.

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