First published Sep 28, 2026, 7:55:15 AM UTC · Last updated Sep 28, 2026, 7:55:30 AM UTC

Beyond lodging: Evaluating hotel brand extensions into non-hotel product categories and their effects on brand perceptions and eWOM

Journal article examines hotel brand extensions into non-hotel product categories and their effects on brand perceptions and electronic word-of-mouth (eWOM). The source provided only the title, publisher, DOI link, and publication date and included no further details.

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The study concerns brand perceptions and eWOM, topics relevant to marketing and hotel-brand strategy.

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Beyond lodging: Evaluating hotel brand extensions into non-hotel product categories and their effects on brand perceptions and eWOM

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