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Building Brand Evangelism through Brand Relationship and Service Excellence in Retail Banking

A journal article published 2026-09-25 by Institut Bisnis dan Informatika Kesatuan examining how brand relationships and service excellence influence customer advocacy in retail banking. Additional details were not included in the source data received by Planet Briefing.

Categories: economy-and-trade, positive-progress

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
2/10
Geographic reach
1/10
Global importance
2/10
Impact magnitude
2/10
Positivity
6/10
Urgency
1/10

Why it matters

The research topic is relevant to retail banks' marketing and service strategies.

Sources

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