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Cultural Impacts on Cognitive Dissonance and eWOM/eNWOM

A peer-reviewed journal article examining how cultural factors relate to cognitive dissonance and electronic word-of-mouth, published by John M. Pfau Library at California State University San Bernardino on 2017-02-21. The supplied record contains only the title, publisher, content type, and publication date.

Cross-cultural interaction between a local woman and tourist in Morocco
Illustrative image: Cross-cultural interaction between a local woman and tourist in Morocco — Allen Lubitz/Wikimedia Commons, CC BY 4.0

Categories: science-and-space, technology

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
5/10
Geographic reach
2/10
Global importance
3/10
Impact magnitude
2/10
Positivity
5/10
Urgency
1/10

Why it matters

The article presents research on cultural influences relevant to cognitive dissonance and online word-of-mouth.

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