First published · Last updated
Customer Segmentation Analysis and Healthy Brand Sales Potential Using K-Means Clustering,RFM,Decision Tree and Swot Analysis at PT. Sukanda Djaya
Journal article presenting customer segmentation and an assessment of sales potential for a healthy brand at PT. Sukanda Djaya using K‑Means clustering, RFM, decision tree, and SWOT methods. Published by Universitas Muhammadiyah Sidoarjo on 2026-09-24.
Categories: economy-and-trade, technology
Generated scores
Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.
- Confidence
- 5/10
- Geographic reach
- 2/10
- Global importance
- 2/10
- Impact magnitude
- 2/10
- Positivity
- 5/10
- Urgency
- 1/10
Why it matters
Provides analytical findings that could inform PT. Sukanda Djaya's marketing and sales decisions.

