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Customer Segmentation Analysis and Healthy Brand Sales Potential Using K-Means Clustering,RFM,Decision Tree and Swot Analysis at PT. Sukanda Djaya

Journal article presenting customer segmentation and an assessment of sales potential for a healthy brand at PT. Sukanda Djaya using K‑Means clustering, RFM, decision tree, and SWOT methods. Published by Universitas Muhammadiyah Sidoarjo on 2026-09-24.

Categories: economy-and-trade, technology

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
5/10
Geographic reach
2/10
Global importance
2/10
Impact magnitude
2/10
Positivity
5/10
Urgency
1/10

Why it matters

Provides analytical findings that could inform PT. Sukanda Djaya's marketing and sales decisions.

Location

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