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Likelihood of Purchase On-Line: Reliability, Security, and Design

A journal article published by the John M. Pfau Library at California State University San Bernardino examining factors that influence consumers' likelihood to buy online, focusing on site reliability, security, and design. The source metadata identifies publisher and content type but contains no findings or impact details.

Categories: technology, economy-and-trade

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
5/10
Geographic reach
1/10
Global importance
1/10
Impact magnitude
1/10
Positivity
5/10
Urgency
1/10

Why it matters

The article could inform website designers, researchers, and e-commerce stakeholders about elements affecting online purchase behavior.

Location

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