First published 10/3/2026, 6:08:15 PM · Last updated 10/3/2026, 6:08:15 PM

The Diffusion of Internet Interactivity on Retail Web Sites: A Customer Relationship Model

A 2015 journal article published by John M. Pfau Library at California State University San Bernardino examines the spread of internet interactivity on retail web sites and proposes a customer relationship model. The excerpt supplied contains only publication and content-type details without further findings or data.

Categories: technology, economy-and-trade

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence: 4/10How certain the assessment is based on the clarity and evidence in the cited reporting.
Geographic reach: 1/10How widely the event reaches, from a local area (1) to worldwide impact (10).
Global importance: 2/10The event's broader significance, from limited importance (1) to major global importance (10).
Impact magnitude: 1/10The scale or severity of the real-world impact, from minor (1) to extreme (10).
Positivity: 5/10How harmful or beneficial the event is, from strongly harmful (1) to strongly positive (10).
Urgency: 1/10How time-sensitive the event is, from low urgency (1) to immediate attention needed (10).

Why it matters

The research addresses online retail interactivity and customer relationship modeling, which is relevant to website design and retail strategy.

Location

Sources

The Diffusion of Internet Interactivity on Retail Web Sites: A Customer Relationship ModelMetadata provided by Crossref. Usage terms

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