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The Influence of Live Streaming, Customer Reviews, and Brand Image on Purchasing Decisions of Compass Shoes on Shopee E-Commerce Platform

Academic journal article from Universitas Muhammadiyah Pontianak reporting research into how live streaming, customer reviews, and brand image affect consumer purchase decisions for Compass shoes sold on the Shopee platform. Published 2026-06-13 as a journal article.

Categories: economy-and-trade, technology

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
2/10
Geographic reach
1/10
Global importance
2/10
Impact magnitude
2/10
Positivity
5/10
Urgency
1/10

Why it matters

Findings could inform e-commerce marketing and sales strategies for the brand and platform.

Sources

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