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The Mediating Role of Product Innovation on the Relationship Between Marketing Information System and Customer Orientation

Journal article published 2021-12-01 by the University of Baghdad College of Administration and Economics examining product innovation as a mediator between marketing information systems and customer orientation. The source metadata identifies it as academic research but provides no additional event details.

Categories: economy-and-trade, technology, positive-progress

Generated scores

Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.

Confidence
5/10
Geographic reach
2/10
Global importance
2/10
Impact magnitude
3/10
Positivity
6/10
Urgency
1/10

Why it matters

The study reports research relevant to marketing information systems, product innovation, and customer orientation.

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