First published · Last updated
The Mediating Role of Product Innovation on the Relationship Between Marketing Information System and Customer Orientation
Journal article published 2021-12-01 by the University of Baghdad College of Administration and Economics examining product innovation as a mediator between marketing information systems and customer orientation. The source metadata identifies it as academic research but provides no additional event details.
Categories: economy-and-trade, technology, positive-progress
Generated scores
Scores are based on the cited reporting and use a 1–10 scale. Read the methodology.
- Confidence
- 5/10
- Geographic reach
- 2/10
- Global importance
- 2/10
- Impact magnitude
- 3/10
- Positivity
- 6/10
- Urgency
- 1/10
Why it matters
The study reports research relevant to marketing information systems, product innovation, and customer orientation.

